Sporting Classics Magazine


Editorial Profile Sporting Classics is written for the discerning sportsman who has the financial resources to hunt and fish anywhere in the world and to purchase fine outdoor equipment. Sporting Classics is widely recognized as the premier outdoor magazine, with award-winning graphics and the country’s top writers. In-depth articles cover the best equipment of yesteryear and today, the choicest hunting and fishing destinations, the greatest wildlife artists, authors and sportsmen, and the best outdoor adventures ever written. Readership Sporting Classics subscribers love their magazine, reading it an average of 2.27 hours. A whopping 64% keep the magazine indefinitely. That means your ad keeps working for you.	Demographics The typical Sporting Classics subscriber is 40 to 50 years old, with a college or post-graduate degree (75%). He earns an average of $223,500 annually and has an average net worth of $1.4 million. More than 40% are millionaires. He collects fine guns and fishing equipment. Each year he purchases more than $1,000 in wildlife art and in various sporting collectibles - (32% invest more than $3,000). (Source: Random Reader Survey, University of New Mexico Institute of Social Research) Circulation Established in 1981. Single copy, $4.95. Basic subscription, $28.95 per year. Current distribution is 48,000, including subscribers, single copy sales and controlled circulation.

Hunting & Hunting Gear The Sporting Classics subscriber is an enthusiastic hunter (91%). Of those who hunt more than ten days per year, their favorite pursuits are upland game (78%), big game (73%), waterfowl (71%), small game (61%) and wild turkey (54%). He spends nearly $2,000 a year on hunting equipment. Each year 65% of Sporting Classics' readers purchase a firearm. That’s more than 45,000 guns sold to our readers per year! In addition, more than 35% purchase archery equipment.	Fishing & Fishing Equipment The Sporting Classics subscriber is an avid fisherman (89%). Of those who fish more than ten days per year, their favorites are trout (70%), bass (63%) and saltwater species (50%). Sixty-eight percent use baitcasting and spinning gear, and 31% will buy new equipment this year. They will buy more than 22,000 new rods and reels. A high percentage own fishing boats (48%) and 12% intend to buy a boat this year.

Flyfishing Fully 70% of Sporting Classics readers are active flyfishermen. In fact, 78% own flyfishing equipment (an average of five rods, six reels and seven flylines). During the next 12 months, 32% will purchase a new flyrod or flyreel - that’s 22,400 flyrods and flyreels.	Gun Ownership Sporting Classic readers own shotguns (90%), rifles (86%), handguns (78%) and blackpowder firearms (38%). Many plan to purchase a new firearm in the next year: Shotgun (40%), rifle (28%), handgun (16%) and blackpowder (8%).

Sporting Travel Our subscribers travel extensively (61% hold a passport). Each year, 30% travel out of the country to hunt or fish and 75% journey to out-of-state destinations. They take at least five trips where they stay at fine lodges and hotels. Sporting Collectibles Sporting Classics readers also collect handcrafted and antique firearms, fishing tackle, lures, game calls, knives and decoys, in addition to books and other sporting collectibles. One-half spend more than $1,000 per year on their collections.	Wildlife and Sporting Art Fifty-five percent of Sporting Classics’ readers collect sporting and wildlife art, which includes original works such as paintings, sculpture and woodcarvings, in addition to limited-edition prints. More than half of our subscribers spend $3,000-plus a year on their collections. Sporting Optics Ninety-three percent of our readers own binoculars, 80% own riflescopes and 64% wear shooting glasses.

Gundogs Sixty-one percent of our readers own sporting dogs. Each year 18% buy a gundog. Their purchases are evenly split between retrievers and pointing breeds. They are active buyers of dog-related equipment and food.	Vehicles Three out of every four readers (74%) own sport/utility vehicles and 70% will buy a new vehicle over the next 12 months. That’s nearly 50,000 new cars, trucks and sport/utility vehicles this year!

Rates Display rates are commissionable to recognized advertising agencies at 15%, when a disk is furnished and the invoice is paid within 30 days. First-time and foreign advertisers are required to pay before publication until credit is established. Cancellations will not be accepted until confirmed in writing.	Contract & Copy Regulations All insertions are subject to the publisher’s acceptance in Columbia, South Carolina. Publisher reserves the right to reject any advertising for any reason, including advertising which does not conform to the standards or ideals of the publication’s staff.

Mechanical Requirements • Body and covers printed web offset. • Trim size: 8 1/8" x 10 3/4". • Bleed size: 8 3/8" x 11". • Two-page spread with bleed: 16 1/2" x 11". • Perfect binding. • Bleed: All type and live matter for bleed pages must be kept at least 3/8" from trim dimensions of 8 1/8" x 10 3/4". Allow 1/8" bleed area beyond trim. • For ads submitted by disk or via e-mail: Make sure to provide or embed all support files and fonts. • Make sure all images are high-res and CMYK. We will not be responsible for the quality of any image less than 300dpi. • Please include a color proof with ads. The publisher and printer will not accept quality responsibility when color lasers rather than matchprints or progressive proofs are submitted. • Make-up ads due day of closing. • Insert cards and bind-in prices and specifications supplied on request. Insert cards and bind-ins will be jogged to the head. • Requests for forwarding ads to another publication must be paid by the advertiser, including postal charges.

Staff Chuck Wechsler - Publisher & Editor-in-Chief Ryan Stalvey - Art Director Larry Chesney - Executive Editor Debbie Moak - Advertising Coordinator Main Office 117 Alpine Circle, Suite 500 Columbia, SC 29223 803-736-2424, 800-849-1004, Fax: 803-736-3404	National Advertising Sales Representative Susan Bernard/Bernard & Associates 767 Mill St., Reno NV, 89502 775-323-6828, Fax: 775-323-8114 e-mail: sbernard@gbis.com General Advertising & Traveling Sportsman Sales Director Brian Raley- Lodges, Guides, Outfitters, Premier Properties 800-849-1004 e-mail: brian@sportingclassics.net Art & Decor Advertising Jeff Thruston- Sales Director 775-323-6828 e-mail: jefft@gbis.com